With years of hands-on experience working across diverse sectors, from advertising agencies to corporate organizations and startup companies, I’ve had the opportunity to gain valuable skills necessary to drive customer-centric brands and marketing strategies.

My professional journey is marked by placing people first at the heart of the design process. This approach has been the backbone of the communication plans I’ve developed which has consistently driven engagement and growth, and left a remarkable experience that resonates and tailored to the needs of the market.

Areas of Specialisation

As a Marketing Executive and ESG Events Coordinator at NextWave Partners, I’m excited to leverage my skills in branding, communication strategy, market research, marketing campaign execution, content writing and creation, and events coordination to drive goals. I thrive in dynamic environments where I can utilize my expertise to develop meaningful and effective strategies that deliver measurable results.

I’m impressed by NextWave Partners’ mission, values and the impact it has made in the market. This role aligns well with my own professional values and I’m looking forward to contributing to the company’s vision and being part of a team that is dedicated to making a difference.

My thoughts on Marketing

In today's highly competitive marketplace, a human-centered approach is essential for brands to thrive. With the surge in digital communication and ease of access to information and data, companies are expected to understand the market needs and deliver exceptional brand experiences to earn loyalty.

To stay competitive, organizations must shift from traditional strategies and adopt a people-first thinking process. Marketing must effectively and genuinely address market needs and utilize data analytics to adapt to evolving market preferences and behaviors.​